Overview
Qualtrics Insights (XM) Platform (formerly Qualtrics Research Suite) is a generalized survey service permitting the creation and distribution of surveys, as well as data storage and analysis. Use of the service is free to all University of Michigan units.
Qualtrics is user-friendly but can handle complex designs. Simple surveys can be produced in minutes. Complex studies, involving randomization and embedded and longitudinal data, are possible. Qualtrics offers features that similar survey engines do not. A survey sharing mechanism enables collaboration. "Libraries" can store commonly used surveys, such as course evaluations.
Different instances of Qualtrics are called brands and there are multiple brands at the university. Both of the brands used by Michigan Medicine members use U-M uniqnames and UMICH (Level-1) passwords for authentication.
- The University of Michigan Michigan Medicine (UMHS) brand is managed by HITS and can be accessed at the following link:
http://umichumhs.qualtrics.com - The University of Michigan University Wide brand is managed by ITS on main campus, though HITS administers the Michigan Medicine division on that brand. The University Wide brand can be accessed at the following link:
http://umich.qualtrics.com
Use Restrictions
Qualtrics is restricted to university-related work. Conducting research or surveying students, club members or administrative units is acceptable. Using Qualtrics on behalf of outside, for-profit organizations is not, nor is personal use not related to the university.
The university's Qualtrics licenses does not include affiliates of the university.
Sensitive Information Notice
Sensitive and/or regulated information, including Protected Health Information (PHI), may be collected and stored in Qualtrics for non-clinical, academic purposes only; i.e., research and hospital quality improvement initiatives. Qualtrics should not be used as a system of record that delivers, documents or otherwise stores information related to the care of individual patients, no matter the sensitivity level of the data. Please contact HITS Service Desk at 734-936-8000 or the UMHS Compliance Office (734-615-4400) should you have questions.