The Meta field allows authors to create and store keywords as embedded HTML tags within a knowledge article to match users' potential queries.  These keywords increase the "search weight" given to the article, allowing that article to appear towards the top of the search results and better ensuring the top search results are relevant for customers. When creating or editing articles, use the Meta field to enter words that you think visitors are most likely to enter into the search bar when looking for that article.  The Meta field is placed under the body fields of each template.

Producing well organized search results is critical to allowing customers to search for knowledge effectively, so use the Meta field to help promote relevant articles.  When populating the field, review the content of the article to determine which general keywords and phrases are most important to aid with searches.

• Avoid generic terms as they will pull up too many results.
• Use words or phrases that visitors would use when searching to find the article, particularly if there are alternate spellings for a term (e.g., Level-2 vs Level 2) or if the article does not contain an alternate phrase (e.g., "I need help with email" could be placed on an Outlook page).
• While tags can be separated by commas, placing each tag on its own line will produce better results.
• Phrases can used as tags and, while underscores can be used to tie keywords together in a single phrase, they can provide mixed results. The best practice is to just use spaces and place each tag on its own line.
• Tags can be "stacked" (repeated) to increase the weight of those terms or phrases.
• To avoid "competing" articles, limit for the number of times a tag is repeated to five. Limiting the number of repetitions effectively creates a "weight scale" of one to five for a particular tag that may be used on multiple articles.